Customer Demand
Is the problem urgent enough for someone to change what they do?
2–3 critical assumptionsTHE FOUNDER'S REALITY CHECK
Pressure-test what needs to be true.
Turn your business assumptions into experiments you can actually run.
01 / DEFINE YOUR TARGET MARKET
Is the problem urgent enough for someone to change what they do?
2–3 critical assumptionsWhy would someone choose you over what they already use?
2–3 critical assumptionsCan willingness to pay cover the real cost of delivering value?
2–3 critical assumptionsWhat has to work behind the scenes to keep your promise?
2–3 critical assumptions